Why we should start cooperation?

1. GEO target

SureBety.pl is the sportsbetting educational website in Poland.
And we are the best in it.

2. Target of client

Let’s assume that I am a sportsbetting player and I am looking for a new bookmaker to which I would like to deposit money to earn money.
Why should I choose your bookmaker and not one of hundreds of other gambling brands?

I will add that I am a player for whom the most important thing is the bookmaker’s credibility, because if there is no credibility, the necessary condition is not met: zero times any number of even the largest winnings in the world gives zero.

So I ask again: why should I trust your brand and why is your credibility greater than zero?

3. Gambling sector

I have been operating in the gambling industry since 2004. Sports betting sector conditions are getting worse for players year after year. New gambling companies are created all the time, registered in Curacao, which then disappear along with the customers’ money. A slightly more reliable jurisdiction is Malta, but the effect is often similar.

“Real bookmakers” (who employ their own odds compilers rather than purchasing a ready-made set of odds) are the rare thing I appreciate. I prefer cooperation with bookmakers for professional players over cooperation with bookmakers for recreational players. Nevertheless, I also cooperate with the latter, if they are reliable.

4. My values

I am looking for reliable bookmakers for long-term cooperation.

The most important for me is:

1. Credibility.
2. Value for players.

It leads to two questions:

1. Why should players trust your brand?
2. What is your USP among hundreds of average bookmakers on the market. I only want to work with the best bookies.

For example, I only promote the main brand.
Companies that create clones of the main brand are less reliable.
Brand clones are only added to the main brand’s clone list.

Cooperation with new brands (operating on the market for less than 5 years) is now too risky.
I must have a very good reason (niche USP) to be interested in such a brand.

I am interested the most in these brands who have high stake limits.
For me, it is an indicator of high quality service and a promising factor for long-term operation.

5. Credibility

Trust is only lost once.

5.1. Factors that increase credibility for me

• long internship in sportsbetting
• USP
• sponsorship of sports clubs
• ambassadors
• good practice certificates
• good feedback from players
• bad reviews do not address critical credibility factors
• sports betting as the first product
• low rate margin
• not too easy welcome bonus terms
• willingness to mediate (and then keep your word in practice)
• awards, seals, distinctions

If you know credible brand, I am interested in information about the credibility of a given bookmaker, which I can verify.

5.2. Mediation process

I am looking for bookmakers who are ready to mediate, in the event of a dispute between the player and the bookmaker.

In such a situation, I act as a mediator:

1. It usually starts with a player’s email complaint.
2. Then I contact the bookmaker with a request to comment on the situation to the extent that the bookmaker wants to comment.
3. It is a form of informal agreement (quick, via email or skype mostly).
4. If the form of mediation does not lead to a solution, I direct the player to the formal path of lodging a complaint.
5. A significant number of unsolved complaints can reduce the credibility of the bookmaker.

6. USP

Please answer to these question if your are interested in cooperation:

1. Since when your offer is available for players?
2. Why should players trust your brand?
3. What is your USP among thousands of average bookmakers on the market? I only want to work with the best bookies (unique offer).
4. Target: which players you don’t want to have? What is your politics about stake limits for pro punters? I am interested the most in those who do not apply stake limits to players (it’s discrimination from my point of view).

Due to legal restrictions in Poland, foreign bookmakers are only featured in the logged-in area (password: surebety):

Bukmacherzy dla Polaków – szeroka lista

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